Meet OOF!
OOF! is a certified women and disabled owned small business, founded by a mother and daughter team in 2023 in Austin, Texas.
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We founded OOF! with the dream of helping others to look and feel their best with products that are authentic, simple, and effective.
The star of our brand is the 100% cotton HALO t-shirt hair towel that reduces frizz, breakage, damage, and tangles. We proudly have no microfiber or synthetic blends in our hair towels.
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We offer hair care with heart—each HALO hair towel contributes to providing support and spreading awareness for Ehlers-Danlos Syndrome.
We dream of fostering a community that celebrates natural beauty, self-expression, and feeling confident in the body you were born with no matter how you feel on the inside.
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Our Story
Meet Ella and Annaleise
We are Zebras. We have Ehlers-Danlos Syndrome, a genetic connective tissue disorder that has had a huge impact on our lives. We understand chronic pain, and we value the importance of simple beauty routines. We also know that looking your best helps you to feel good.
We hope that OOF! can become a voice for authentic beauty, self-expression, and feeling confident even when life is hard.
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We also want to share our story to raise awareness for the Ehlers-Danlos syndromes. We proudly donate $1 from every HALO t-shirt hair towel we sell to support the Ehlers-Danlos Society.
The OOF! Journey
At OOF!, we're not just about t-shirt hair towels and beauty products. We're about the journey of strong women celebrating natural beauty. As a mother-daughter-owned business, we believe in the power of family, purpose, and products that make a difference.
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The Journey to OOF!
Inspiration struck when 100% cotton jersey knit t-shirts proved to be a secret weapon for healthy hair. Less breakage, fewer tangles and frizz...amazing!
However, t-shirts were awkward to use, didn't look very cute, and the hair towels we found online were produced with synthetic microfiber and had buttons or elastic bands that were frustrating for scrunching and the plopping method. This lead us to create a solution that combines the benefits of 100% cotton t-shirts with functionality. The HALO 100% cotton t-shirt hair towel.
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Join the Movement
In this age of unrealistic beauty standards, we celebrate natural beauty, self acceptance, imperfection, and loving yourself for exactly who you are. We invite you to join our journey. Let's empower each other, embrace authenticity, and redefine beauty.
Future Ventures
Exciting times lie ahead! We're thrilled to share our plans for more hair and beauty products focusing on enhancing your natural radiance. We journey towards creating an array of mindful solutions that embrace your individuality, celebrate self-love, and promote carefree beauty. Stay tuned for a blossoming collection that complements the unique magic within you!