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Hair Care That Works: Expert Advice for Every Type

Expert Advice and Hair Care Blog

We want to give you science-backed hair care solutions that cater to your unique needs. We're sharing expert advice to cut through the hype and reveal what truly works for different hair types.

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Tips + Inspo

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How to OOF!

Scrunching, wrapping, or plopping? Whichever you choose, it's all about reducing breakage, frizz, and those pesky tangles when you use it to dry your hair.

Hey there, beautiful! When our lovely locks are wet, they're in a delicate state, kind of like a flower after a rain shower. Now, most of us wrap our hair up in terrycloth or microfiber towels, but guess what? The roughness of those towels can sometimes mess with our hair's vibe – causing split ends, and frizz.

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Imagine a gentle, loving hug for your hair – that's what a cotton t-shirt feels like against wet hair. These towels are all about soaking up that water without saying adios to your hair's natural moisture. So, go on and wrap your hair up in OOF! goodness – your hair will thank you with a radiant, flowy dance under the sun!

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